Resume: Rich LaRocco


A challenging and rewarding challenge that demands excellent communication and people skills as well as creativity and expertise in writing and editing.


1986-2013 Hunts.Net, Farmington, UT. Chief operating officer.
Markets hunting trips offered by more than 250 outfitters, ranchers, bush pilots and packers. The company was the first hunting booking agency to have its own exclusive website and was renamed in 2004 to reflect its emphasis on Internet marketing.

1979-1986 Outdoor Life Magazine, New York, NY. Senior editor, western field editor and associate editor.
Editing, rewriting, making assignments to freelancers and staff writers and photographers, worked with two editors-in-chief to make major changes. Moved to Utah and edited the western regional section monthly and contributed articles on hunting and fishing throughout the West. Freelanced for other outdoor magazines, often under a pseudonym to comply with the wishes of the Outdoor Life editor.

1978-1979 Idaho Falls Post-Register. Idaho Falls, ID News Reporter
Covered county sheriff's office, county planner, county commission, circuit court, hospital, outdoors.


1975-1978 Utah State University Logan, UT
Bachelor of Arts in two majors, Journalism and Environmental Science, and a minor, Japanese. Graduated Summa Cum Laude (3.83 GPA). Rocky Mountain Collegiate Press Association Journalist of the Year 1977. Editor-in-chief, student newspaper published five times a week. Outstanding graduate, Society of Professional Journalists. Finalist, campus Man of the Year


Music (guitar and piano), hiking, fishing, hunting, gardening, photography, oil painting, basketball (playing, watching and coaching), golf, writing.


Writing, editing, rewriting, digital photography and telephone communication. Proficient in sales, website creation, several software programs, social website promotion.

Other accomplishments

Wrote three books. Founded the Utah Hunters Federation. One of the founders of The Mule Deer Foundation and the first editor of its magazine. Produced the first MDF exposition in California. Have visited more than 40 states. Learned to read, write and speak Japanese during two years in Japan. Was a partner in a hunting business in Mexico and learned enough Spanish to communicate with guides and landowners. Used to be part-owner of a 3,800-acre ranch in Utah. Hosted one of the first hunting videos in 1986. Contributed photographs to outdoor calendars. Set up and maintained about a dozen websites for mostly outdoor companies. Volunteered as a guest instructor of journalism and photography at Weber State and Utah State Universities.

Why I'm looking for a new challenge

I am ready for a new challenge in a work environment where I can apply my outstanding communication and people skills as well as my talent and training in writing, editing, rewriting, photography and design. I enjoy face-to-face interaction with other people. Though my current job has allowed me a flexible schedule and enough income to travel extensively, I am ready for more traditional employment. I have positioned myself financially so that I can dedicate myself to any job that offers the challenge and environment that I seek.